[Jill made this comment on a forum, but thought it would fit here as well. I saw this trailer too, and I was really impressed by it.]
I was just watching a trailer for an upcoming movie called 9, produced by Tim Burton, which is what caught my eye about it.
The trailer had a complete video game feel to it, which I was not expecting when I saw the movie poster image and the style of the font used on the poster. I was expecting something quieter and more mysterious.
And then at the last moment of the trailer, the announcer voice says, "YOU... shall protect the future!"
The "you" is referring to the main character, but at the same time it is directed at the viewer, which seemed again to be very video game-like. Who shall protect the future? Both the main character AND I.
I really like when media hits these in-between spaces, when games or the web or film more than influences another form but goes so far as to carve out a new space somewhere in between.